audience research

the audience i chose is tweens, and i added that they were girls, with wealthy parents.

in my research i interviewed my sister emily (who is a tween girl) and because of the school she goes to, many of her friends come from wealthy families. i asked her questions like what magazines her friends read, what shows they watch, to get an idea of media outlets they relate to, and of course i checked out their facebook and myspace pages. it turns out, they don't read magazines that are for their age group specifically. they want to find out stuff they don't already know. they read cosmo, which is for adult women. they like the celebrity gossip magazines. they read news online but mostly not about the front page headlines that we think of as news. they like celebrity updates. they like news about the latest cell phones and laptops (they tend to have the means to be consumers of this type of technology). and fashion. stuff they can talk about with their friends at school. because we all know these girls like to talk. i also learned that it's kind of cool to have a political opinion among this age group. they want to sound like they know whats going on. not at an in depth level, but at least they want to know which candidates they like and don't like and who picked who as their running mate. i think this related to the fact that many celebrities get publicity for being vocal about what their veiws are and that grabs the attention of my audience.