for this solution, i wanted to keep a clean and organized space where a grid provides the format for content to be browsed through. the categories are very clearly represented on the screen, when one is selected the features for this issue are brought up with a photo and a title for the veiwer to select. the look and feel is focused on fun and is decidedly feminine. again to reflect the nature of the content. i used the "i heart" idea to get across the idea that the features could be kind of a collection of things the reader likes. and also to help clue in the reader on the trends and new stuff that are out there that her friends will likely talk about so she can stay up to date and informed.